Vitamin C
If you've ever tried a vitamin C serum and found it irritating, or watched it turn in the bottle that's not you, that's the ingredient. Most vitamin C products use a water-based form that breaks down quickly, sits on the surface of the skin, and requires a highly acidic formula that many people can't tolerate.
Tetrahexyldecyl Ascorbate, THD ascorbate is a more advanced, oil-soluble form of vitamin C that works differently from the ground up.
- It gets deeper. Because it's oil-soluble it moves through the skin's outer layer naturally and absorbs more deeply than water-based forms, reaching the layers where it actually needs to work.
- It stays stable. Unlike traditional vitamin C it doesn't break down when exposed to light and air. The first drop is just as active as the last.
- It's gentle. It doesn't require a highly acidic formula to work, making it well tolerated by all skin types including sensitive skin. No stinging, no redness, no adjustment period.
- It brightens and evens skin tone. It interrupts melanin production to reduce dark spots and discolouration for a clearer, more radiant complexion.
- It supports collagen. Regular use helps maintain skin firmness, smooth fine lines, and preserve skin's structural integrity over time.
- It protects. As a powerful antioxidant it defends against daily environmental stress UV exposure, pollution, and oxidative damage that contribute to premature ageing.
- It hydrates from within. It stimulates the skin's own production of hyaluronic acid, keeping skin plump and supple over time.
A note on percentages
With oil-soluble vitamin C a lower percentage goes further. Because THD ascorbate penetrates effectively and stays stable, 5% delivers more than a 20% traditional serum that has already started to break down. Stability and absorption matter more than the number on the label.
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