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FOUNDER & FORMULATOR

Skincare has captivated me since I was young, always intrigued by products and their effects on the skin.

For over 20 years, I've immersed myself in the skincare industry, beginning in a medical setting with clinical-grade products and treatments. However, despite following industry standards, my skin was not thriving.

This led me to a significant shift in my career and personal philosophy. I moved away from dermatology-grade skincare to embrace holistic healing and botanical remedies, spending the last ten years running my own holistic facial clinic and boutique.

This transition wasn't just about changing products but redefining what skincare could be, nurturing, natural, and effective.

I’ve developed a unique approach to skincare formulation. Driven by a deep understanding of various ingredients and their impacts.

We are setting a new standard in clean skincare, ensuring every ingredient is effective, transparent and supports skin health and vibrancy.

xo Summer 

GODDESS SYMBOL

In a world that often tells us we need more to be complete, our liberated goddess embraces the opposite philosophy. She is free and content, knowing she is perfect just as she is.



Elevating clean beauty

We believe what you apply to your skin daily truly matters.

We’ve compiled a list of common ingredients found even in 'green' and 'clean' skincare products—ingredients that don’t meet our rigorous standards. It can be challenging to identify every product to avoid, given the plethora of conventional ingredients.

The skincare industry heavily relies on marketing; don’t be swayed by surface-level appeals and focus instead on every ingredient. Your skin absorbs every drop.

The No-Go List