FOUNDER & FORMULATOR
Skincare has been my passion since I was a little
girl, always exploring products and their effects.
For over 20 years, I’ve delved deep into the world of skincare, initially in a medical setting, working with clinical-grade products and treatments. But despite following all the industry rules, my skin
was not happy or healthy and I needed to make a change.
I turned to holistic healing and botanical
skincare. For the past decade, I’ve owned a holistic facial boutique, with a focus on empowering and nurturing treatments and products.
I think about formulating differently from what I see on the market. I read the ingredients and think why do these need to be there? I don't want those on my skin. We have crafted a new era in skincare, where every drop is beautiful and beneficial with no compromising.
Summer Kinsgbury
OUR GODDESS SYMBOL
In a world filled with messages constantly urging women they need more of everything to feel complete our liberated goddess embodies the opposite. She is free and content. Knowing that she is beautiful and vibrant just as she is.Â
Elevating clean beauty rules
What's left out matters just as much as what's included.
Below are commonly found ingredients in "green certified" products, however, you will never find these ingredients in our formulations.
OUR NO-GO LIST FOR VIBRANT SKIN
Fillers and synthetics often dilute the potency and effectiveness of skincare formulations. By omitting these additives, our products contain only the highest quality, active ingredients that deliver real results.
Safety and Purity: Fillers and synthetics can sometimes cause adverse reactions or irritate sensitive skin. By avoiding these additives, we reduce the risk of allergic reactions and skin irritation, making products safer and more suitable for a wider range of skin types.
Sunflower, Almond, and Grapeseed oils, while commonly used in skincare, are prone to higher rancidity that lead to the formation of free radicals.
Sunflower, Almond, Grapeseed and Coconut oils have moderate to high comedogenic ratings, meaning they have the potential to clog pores and lead to acne or breakouts for some individuals.
Sunflower, Almond and Grapeseed oil are all rich in omega-6 fatty acids, which, when used excessively or in imbalance with omega-3 fatty acids, can contribute to inflammation and skin sensitivity.
There are other oils that have a better synergy with the skin that we prefer to use for healthier skin benefits.
Coconut oil has a high comedogenic rating, which means it has a greater likelihood of clogging pores and causing acne breakouts, especially for individuals with oily or acne-prone skin.
Hydrogenated oils are often used as inexpensive alternatives to natural oils in skincare formulations due to their longer shelf life and lower cost. However, they lack the beneficial properties of unprocessed, natural oils.
Hydrogenated oils may contain residual chemicals and impurities from the hydrogenation process, which can potentially irritate the skin and lead to allergic reactions or sensitivities, especially in individuals with sensitive or reactive skin.
A shocking amount of common beauty products contain ingredients derived from petrochemicals, including:
Paraffin wax
Mineral oil
Toluene
Benzene
Anything with PEG (polyethylene glycol)
Anything with DEA (diethanolamine) or MEA (ethanolamine)
Butanol and any word with butyl: butyl alcohol, butylparaben, butylene glycol
EDTA (ethylenediaminetetraacetic acid)
Any word with propyl—such as isopropyl alcohol, propylene glycol, propyl alcohol, cocamidopropyl betaine.
Parfum or fragrance, which can contain many undisclosed chemicals derived from petroleum and may include potential endocrine disruptors.
These ingredients, often found in skincare and cosmetics, can raise concerns due to their potential health and environmental impacts.
Drying Effect: Alcohol can strip the skin of its natural oils and moisture that can lead to dryness, irritation, and disruption of the skin's barrier function.
Sensitivity: Alcohol can be harsh and irritating, especially for individuals with sensitive or dry skin. It may exacerbate existing skin concerns such as redness, inflammation, and sensitivity.
Disruption of Skin's Microbiome: Alcohol-based products can disrupt the balance of the skin's microbiome, which plays a crucial role in maintaining skin health and immunity.
This one ingredient listed can house thousands of irritating and hormone disrupting chemicals.
A popular preservative is sodium benzoate. Many considered it safe in skincare however, studies have shown that negative side effects occur when it’s mixed with vitamin C, it then turns into benzene, a known carcinogen. If any of your products contain vitamin C you are making a fresh carcinogen on your skin.
A common preservative and one of the chemicals foremost responsible for disrupting the endocrine system. Look for the prefixes ethyl-, methyl-, propyl-, isopropyl-, butyl- or isobutyl on the label.
Sulphates are in 90% of foaming and lathering products as well as in skin and hair care products as fillers. Sulphates are frequently described on labels as “comes from” or “derived from” coconut in an effort to portray them as innocuous even though they are known skin irritants, hormone and endocrine disruptors and suspected carcinogens and gene mutagens.
Surfactants are used in cosmetic products as wetting and foaming agents, detergents, and emulsifiers, and studies show that they dissolve our skin’s natural ceramides, enzymes, and hydro-lipid barrier. These surfactants found in foaming washes, suds, and scrubs insert themselves into the top layer of the skin and stay there even after rinsing, initiating chronic.
When searching for skincare products, it's challenging to find options that don't contain glycerin.
Glycerin's effectiveness as a humectant relies heavily on environmental humidity levels. In low-humidity environments, glycerin may draw moisture from the deeper layers of the skin, potentially causing dryness and irritation.
As an alternative, we prefer to use botanical ingredients like beeswax, jojoba oil, and tamanu oil into our formulations. These natural alternatives offer moisturizing benefits without the drawbacks associated with glycerin, ensuring optimal hydration and nourishment for your skin.
While hyaluronic acid (HA) is naturally present in our skin and renowned for its ability to retain moisture, not all HA in skincare products delivers the promised benefits.
The claim that it can hold 1000 times its weight in water refers to native HA found within our skin, not necessarily the formulations in jars. The molecular size of hyaluronic acid in many skincare products can be too large to effectively penetrate the skin, limiting its hydrating effects.
Paradoxically, some HA-based products may even have a counterproductive effect—acting as a water binder, they can potentially draw moisture out of the skin, leaving it feeling dry.